Article about Mercer On Mission: Rwanda


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MKT 477 Special Topics: Marketing in Emerging Countries (Undergraduate students)


BA 625/BAM 625 Special Topics: Marketing in Emerging Countries (Graduate students)


MGT 477 Special Topics: Social Entrepreneurship (Undergraduate students)


BA 625 Special Topics: Social Entrepreneurship (Graduate students)



  • COUN 611/813‑ Special Topics in Counseling: Psychological Dynamics in Refugee Populations


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Faculty:Rwanda 2

Dr. Etienne Musonera, Associate Professor of Marketing, Stetson-Hatcher School of Business

Dr. Julie Petherbridge, Dean, Associate Professor, Stetson-Hatcher School of Business

Dr. Tammy Crutchfield, Associate Dean, Professor, Stetson-Hatcher School of Business

Dr. David Lane, Professor of Counseling, Department of Counseling, College of Professional Advancement

Program Highlights:

Location of Project: Kigali, Rwanda

The proposed project between Mercer on Mission (MOM) and MindLeaps tackles an issue of national importance in Rwanda today: creating skills and job opportunities in Ubudehe I and II.  Ubudehe is the classification system used to organize the economic levels of Rwandans from I to V with I being the group that needs the most assistance.  MindLeaps is a non-governmental organization (NGO) that works with vulnerable children and their caretakers from Ubudehe I and II.  Although the NGO has a long history and success record of transforming these children’s lives and educational careers, the organization is still struggling to find the most effective mechanisms and partners to lift the female caretakers of these children out of poverty at the same time. How our project will provide an informed and effective response? Socio-economic empowerment is identified as one of the major activities for Mindleaps ( Our mission is to provide tools to assist the organization in achieving its goals in this area. Part of our mission is to identify specific areas of need that could be filled by our business students. Marketing and business plans are dynamic concepts which change in response to an organization’s strengths and weaknesses and to opportunities and threats in the external environment. Within Rwanda – and across Africa - governments and NGOs are recognizing that the lowest levels of society will be left out in the growing economic prosperity of the country unless targeted skills training programs are developed.  For these training programs to be effective, they must combine the knowledge and expertise of business/entrepreneurship but also be deliverable to the people who need it most.  The partnership between MOM and MindLeaps would achieve both of these things. Mercer on Mission will create training programs and will teach these female caretakers entrepreneurship skills (marketing, business and management) which will expand their options and the opportunities to lift them out of poverty. 

Tentative travel dates: May 16 - May 31, 2023

Rwanda 3

Contact Information

For more information, e-mail or call (478) 301-2992.